AFILÉON MOTORSPORT PRESENTSENERGY DRINK CONCEPT • 77
PIT 77 Energy Drink
THE PRODUCT
From the pitlane.
From the pitlane.
Beyond the flag.
A racing number with a life beyond the circuit. PIT 77 is our energy drink concept, created by Afiléon Motorsport and inspired by our Porsche 924 racing as number 77.
Partnership enquiriesIn development — not yet for sale
Born on
track.
Digital livery concept — final car and graphics may differ
One number.
Two identities.
On the Porsche, 77 is our racing number. On the can, it becomes a name of its own. The inverted black-on-yellow identity deliberately stands apart from Afiléon Motorsport's yellow-on-black racing colours.
Road to launch
Product
In progressLaunch
To followPIT 77 is a concept in development and is not currently offered for sale. Artwork is illustrative; any retail can will carry all required UK food and beverage information.